Day 1 || Day 2 || Day 3 || Day 4 || Day 5
Day 1 (March 5)
Introduction to the course and assignments
Why study business communication?
Principles and Terms in Business Communication
- Terms to Know
- Rhetorical Principles and Ideas
- Ethics
Genres of Business Communication
- Written Communication
- Oral Communication
- Mixed Communication
Analyzing Communication Contexts
- Context Analysis Activity
Communication Roles
- Ways of Characterizing Communication
- Role-Playing Activity
The Communication Process
- Invention
- Drafting
- Responding
- Revising and Editing
Communicating in Groups
- Problems and Processes
- Effective Strategies
Strategies for Responding to Communication
- Creating Standards
- Providing Constructive Criticism
- Responding Activity
Genres: Letters and Memos
Using Case Studies
- In-Class Reading
- Guidelines Discussion
Case Study: The “Communication President”
- Case Introduction
- Context Analysis
- Document Production
- Evaluation and Response to Documents
- Class Discussion
Assignments for Next Week
Reading
- Clampitt: Chapters 1-4
- Veech: Chapters 1-3
- O’Rourke 4 (Given out in class)
Writing- Weekly Memo to Instructor (due before start of class)
- Email about report/presentation
Report/Presentation- Choose a topic for your report and send an email to the instructor with your possible topic
- Begin doing research for your report (see resources on class Web site)
Two volunteers are needed for next week to participate in an exercise.
Day 2 (March 12)
Communication Roles: Communicating with Others
- Manager as Communication Coach
- Manager as Team Leader
- Manager as Idea Generator
- Manager as Listener
- Manager as Feedback Giver
Principles: Speaking and Listening
- Formal and informal speaking
- Exercise
Case Study: The Kroger Company
- Exercise
- Analysis
- Written Response
Principles: Communicating Corporate Culture
- Principles
- Case Study
- Discussion
Principles: Communicating Corporate Ethics
Genres: Written Communication
- Overview
- Choosing the right genre
Genres: Reports
- Principles and Concepts
- Sample Report Analysis
- Research Strategies
- Using Sources Effectively
Assignments for Next Week
Reading
- O’Rourke 5 and 11 (Given out in class)
- Veech 4
- Clampitt 6, 8-9
Writing- Weekly Memo
- Based on topics given out in class, prepare an agenda for a meeting.
Report and Presentation- Research report and compile list of possible sources.
- Begin drafting report.
Day 3 (March 19)
Genres: Meetings and Conference Calls
- Principles and Strategies
- Role-Playing Activities
Communication Roles: Meetings
- Manager as Leader
- Manager as Participant
- Manager as Crisis Respondant
Mock Meetings
Mock Conference Calls
Principles: Managing Data
- Models for Reviewing Data
- Designing Strategies
- Case Study
Principles: Communicating Across Boundaries
- Ethics and Communication
- Case Study
Principles: Communicating About Change
- Roles that You Play
- Case Study
Assignments for Next Week
Reading
- Clampitt 5
- O’Rourke 6 (handed out in class)
- Veech 6
- Tufte chapter (handed out in class)
Writing- Weekly memo
- Draft of report
Report/Presentation- Please have a draft of your report done and bring it to class in electronic format.
Day 4 (April 2)
Principles: Choosing and Using Communication Technologies
Principles: When Communication Goes Awry
Principles: Visual Communication
Principles: Designing and Using Visuals
- Principles
- Practice
- Designing visuals for your project
Genres: Oral Presentations
- PowerPoint
- Handouts
- Visuals and Clip Art
- Work on presentation design
Principles: Revising and Editing
- Giving constructive feedback
- Responding to feedback
- Editing and proofreading strategies
Principles: Using Technologies to Respond to Writing
- Comments in Word
- Class response to reports
Assignments for Next Week
Reading
Clampitt 11
Writing
Weekly memo
Report/Presentation
Final versions of report and presentation are due. You will give your oral presentations in class.
Day 5 (April 9)
Principles: Communication Effectiveness
Review of Principles, Genres, and Roles
- Written Communication
- Oral Communication
- Mixed Communication
Oral Presentations (afternoon)
Final versions of all written work must be turned in by the end of the day!